Let's clear it out of the way: "what is e-commerce" is a way easier question than "how does it spell". Here's a few of the options we've found over the internet:

e-commerce, E-commerce, ecommerce, Ecommerce, eCommerce, e commerce.

But no matter how you spell it, the term electronic commerce (e-commerce), also known as internet commerce, refers to a business model allowing companies and people to buy and sell products and services over the Internet.

To cut a long story short, e-commerce is buying and selling with transferring of money and data on the web. You can conduct e-commerce over computers, tablets, smartphones, and other smart devices.

Almost every product and service you can imagine is now available through e-commerce: books, music, plane tickets, financial services, stock investments and online banking.


As commerce evolves, the ways that it's conducted are changing. The following are the most traditional e-commerce models that we work with in REW Technology:

Business to Consumer (B2C): the most popular e-commerce model. Business to consumer means that the sale is happening between a business and a person, like when you buy a mug from an online retailer.
Business to Business (B2B): it's when a business sells a product or service to another business, like a manufacturer to wholesaler, a wholesaler to a retailer or even manufacturer to retailer. This type of e-commerce isn't consumer-facing, and normally rolls around raw materials, software, or products that are combined.
Direct to Consumer (D2C): the newest model of ecommerce, so trends within this category are still establishing. It's when a brand is selling directly to their end customer without going through a retailer, distributor, or wholesaler. For example, this is how subscriptions are sold. InstaGram, Pinterest, TikTok, Facebook, SnapChat, etc. are popular platforms for direct-to-consumer sales.
Consumer to Consumer (C2C): refers to the sale of a product or service to another consumer. This kind of sales happens on platforms like eBay, Etsy, Fivver, etc.
Consumer to Business (C2B): Consumer to business sales take place when a person sells his services or products to a company. C2B e-commerce includes influencers offering videos, photos, consultations, writing, etc.


At REW Technology, we have a single-minded approach: we make our clients successful online. Whether you are creating an online business from scratch, re-platforming your current e-business, or just considering enhancing your website, we are here to help. Our services include:

Ecommerce Strategy
You can wait for your new, sophisticated website to be finalized, missing out on revenue, or we can quickly provide you with a compact, simple, working solution, adding more complex features on the go. We keep you selling online, while enhancing your e-business.

User Interface (UI) Optimization
Maximize online conversions, grow average order and overall revenues with systematical optimization of your User Interface.

Custom Solutions
We are ready to tailor our e-commerce solution to comply with the unique needs of our business.

Support & Maintenance
So, your e-business is up and running? Great! Now you need to make sure it's running smoothly with no regard to traffic peaks and maintenance works. This is where our 24/7 support service comes in handy.

E-commerce Hosting
We offer beautifully-designed, auto-scaling technology with safe, secure, and consistent solutions in order to maximize the revenues and minimize hosting costs.

Site Performance Management
Whether it's boosting loading speed, offering advanced analytics or KPI dashboards at your fingertips – we audit your website and guarantee its great performance – both technically and commercially.
Your sales are happening 24 hours a day, seven days a week
Your selling platform is tuned in a way to provide great user experience and conversions
Increased selection
Offer a wider product range online than your competitors at their offline spots. Attract consumers with exclusive products that are unavailable elsewhere.