WHAT IS E-COMMERCE?
E-commerce, also known as electronic commerce or internet commerce, is basically buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce is commonly used for selling of physical products, but it also works for any kind of commercial transaction that is done through the internet.
THE HISTORY OF E-COMMERCE
It all begins with the first ever online sale: on the August 11, 1994 a CD of “Sting” band was sold through NetMarket, one of the first retail platform in US. It was the first time a person bought a product through the World Wide Web. Nowadays we call it “e-commerce”.
Time flies, and e-commerce is currently the easiest way to find and purchase the product you need though a bunch of online retailers and marketplaces. Everybody –
from freelancers and small shops to large corporations and tech giants – can earn from e-commerce, selling their goods and services at a scale that was not never seen before in offline retail. Just think of this number – $30 trillion. Global online sales volume expected by 2023. Not bad, right?
WHAT IF I SELL B2B?
Offline made us believe that consumer sales and B2B are light-years apart. But we live in a digital era, when you can have as much B2B sales as any retail outlet. Or even more. E-commerce with its modern automation and simplified shipping processes is often a faster and cheaper way to run a B2B company.
SO, DOES MY BUSINESS REALLY NEED E-COMMERCE?
Creating an online store at first seems overwhelming, especially if you are not a professional web designer. But you don’t need to be, since there’s companies, like REW Technology, around. Actually, you don't need to have online sales experience at all in order to move your operations online. But if you won’t dare, your competitors will. Because not only e-commerce is here to stay, it's going to skyrocket.
4 MAIN BENEFITS OF E-COMMERCE:
Brings you customers that you never had access to before.
Reduces your costs and increase your profits.
Creates an automated flow of repeated orders and ordering cycles.
Boosts your brand recognition and puts your business ahead of competitors.
Does any of this sound good to you? If so, you can start looking into building an e-commerce platform for your business. It's not as hard as you think, especially with the help of professionals. Risks are minor comparing to a tremendously promising positive impact on your business. For years to come.